Evaluation Question 5

How did you attract/address your audience?

This is the annotated video that shows how we attracted and made sure that our final piece for our media project fitted the conventions of our specific target audience. There were many aspects to our movie opening that we did to specifically fit in with and appeal to our target audience. Within the video many annotations will pop up to explain why we did certain things throughout our movie opening. For example at the very beginning of the opening before we even meet any of the characters there is the faint sound of rap music. We have done this because we feel that it will appeal to our target audience of mainly males of 15 years and older. Little and subtle things like this in a movie such as ours can make all the difference when making sure that the movie will actually appeal to the target audience at the very least. There are other aspects to our opening that were put in place to specifically attract members of our target audience such as the fast pace of the characters exiting the van at the beginning. We believe that scenes like this will appeal to the target audience because of how fast paced it is. It adds intensity and suspense to our opening that will excite the viewers.