Evaluation Question 3

Question 3- What kind of institution might distribute your media and why?

What institution's would distribute our media project and why
Media institutions are companies that own a large amount of companies in various mass media such as television, radio, movies and internet. The top 6 media institutions are Comcast, Disney, News cooperation, Time Warner, Viacom, CBS Cooperation.

Our film is most definitely a block buster, this means that one of the big 6 movie institutions will be producing and distributing our film. Block busters are made to make lots of money. Blocker busters will be advertised everywhere and will pay a lot of money to be distributed into well known cinemas and to get advertisement on TV during big events such as the super bowl or the champions league final. Ideology is a world view, attitudes and beliefs which an individual, group or society holds to be true or important. These vary between cultures, but it is seen as the way in which the culture should function. 

After deciding what genre our media project would be (action/Thriller) we looked to see which film institutions distributed the most Action/Thriller films. After looking for a while we found that Universals Studios has produced and distributed a lot of Action/Thriller movies. Universals product portfolio is full of Action/Thriller movies and is definitely their most common genre. I would say that majority of Universals films are aimed at teens e.g. Jurassic World, Fast and Furious, Kick Ass and Ride along. Universal Studios slogan is also "Jump into action", personally I think the slogan shows that universal wants fast paced films by saying jump into because jumping into something is usually a fast motion. Universal also use the word "action" in the slogan, the definition of "action" is the process of doing something, typically to achieve an aim. This shows me that Universal studies want to achieve their aims and objects as quick as possible and at a very good standard, this shows me that universal studios are motivated to work hard which would be good for us. Because Universal studios is well know to distribute films of our gene we thought that it would be a smart decision to use them to distribute our film. We also used Diamond production, they aren't mainstream but they believed in our film so we believed in them. 

We did research into some other companies as well and found out that Paramount mainly does drama and Comedy, DreamWorks mostly does kids films and animations and Warner Bros does mostly comedy and drama. So are decision was that Universal studios would most suit our film because it was the most common movie genre that Universal distribute.

Below is the director of Doubled talking about institutions used in the film and why we used them.

Evaluation Question 6

Evaluation Question 7

In our prelim, the audio quality was not very good. This made the entire prelim look like an amateur piece which ruined some of the better quality shots. We overcame this by using more foley rather than relying on the camera's audio quality. This proved quite difficult as we had to ensure that it was perfectly timed to prevent it looking unprofessional. Linking with the audio issue, my group decided that it would be a better idea if we tried to film as much as possible indoors to ensure minimal audio problems. We gained an understand of steady camera shots. We realised, from doing the prelim, how important it was to use a tripod or a moving device when filming, so that the shots were not static or jolted. From having this advice and information, we were able to improve our camera shots, ensuring that they were of a high standard, still and fitted well with each shot. Realism was a big part for us as a group, as we wanted to make our film opening serious and look professional, rather than comical and fake. Therefore, we learnt from our prelim, that in order to make the shots more realistic, you shouldn't incorporate slide transitions, because it isn't realistic, but more power point, which was not our aim.

Evaluation Question 5

How did you attract/address your audience?

This is the annotated video that shows how we attracted and made sure that our final piece for our media project fitted the conventions of our specific target audience. There were many aspects to our movie opening that we did to specifically fit in with and appeal to our target audience. Within the video many annotations will pop up to explain why we did certain things throughout our movie opening. For example at the very beginning of the opening before we even meet any of the characters there is the faint sound of rap music. We have done this because we feel that it will appeal to our target audience of mainly males of 15 years and older. Little and subtle things like this in a movie such as ours can make all the difference when making sure that the movie will actually appeal to the target audience at the very least. There are other aspects to our opening that were put in place to specifically attract members of our target audience such as the fast pace of the characters exiting the van at the beginning. We believe that scenes like this will appeal to the target audience because of how fast paced it is. It adds intensity and suspense to our opening that will excite the viewers.

Audience Primary and Secondary - Movie Opening

Audience Primary & Secondary

The audience to our movie opening is a very key aspect to making sure that our media project is a success. It is very important to set out who your target audience is because that can effect the whole conventions of your movie opening. The genre of our movie is a crime thriller but it also involves a lot of action throughout along with surprises and jumps to keep the audience on the edge of their seat and also to keep them guessing. Our target audience is teenage boys of 15 years and up. The certificate for our movie is a 15 as it involves a lot of violence, but it is the violence that we think will attract our primary target audience. The majority of teenage boys are really into watching violent films which is why we chose that specific age and gender to be our target audience. I would say that it is not just teenage boys however that will be interested in the movie, I think that all males would enjoy the violence no matter what their age. It is very stereotypical to think that most men would be into the violence in films but in a lot of cases that stereotype turns out to be true! In terms of a secondary audience I would say is girls who are also interested in action and sport. The majority of girls wont be into movies like this but there is definitely a lot of girls that also like watching violent films filled with surprises to keep the viewers guessing at all times throughout the movie.

Evaluation of Storyboard - Movie Opening

Evaluation of Storyboard

 

The storyboard for our media project covers everything that we needed to make sure that we knew what we were doing, what was going on in each shot and how long the shots lasted for. The storyboard was the perfect way to actually get our ideas on to paper so that we could start planning the opening that we had envisaged. It helps us to determine what else we need and what is actually missing from the opening that would make it even better.

In each square there is a drawing of what will happen and underneath is the text that explains what needs to happen but also what kind of shot will be needed and how long the scene will take in terms of the opening. I think that our storyboard does all of these things and was really helpful when we needed to look back at it as it was very clear and helped us remember what we had to do in terms of the type of shot and what is suppose to happen in that specific shot. Our storyboard was drawn as we knew that members of our group had the capabilities to make sure that their drawings were clear and easy to understand. Our spoken storyboard I believe is also at a very good standard. The spoken storyboard is again very clear and well spoken so that it makes it easier for us to know what we are doing.

Fonts for Titles and Film Name Research - Movie Opening

Fonts for Titles and Film Name Research

For our movie opening it was important to us that we got everything perfect and to the standard that we wanted right down to the little details. One of the little details that is actually quite important is the font of every piece of text throughout the opening. The first thing we looked at was the style of the font. Because our movie is a crime thriller film with lots of action we thought that the style should be quite bold. This is so that it would stand out throughout the opening to add the effect that the movie is full of surprises and jumps. We also first thought that the text should be black but realised that would not be possible as the movie opening as a whole is quite dark, so black was off the table. The next colour we thought was grey. We went with a light grey because again we knew that dark grey would be way too hard to see, but the light grey works perfectly as it is really easy to see. We was also thinking about the colour red because that would make the text really stand out but decided against it because we thought it would make our opening look to much like that of a horror movie which is not what we wanted.